During Apple's infancy years the marketing environment for the company was quite small. The company first started developing home desktops known as Macintosh. Microsoft a competitor of Apple was way ahead of Apple in software development and technology. Apple had its back against the wall and in 1984 the company made a move that would launch it into the market. The 1984 Macintosh commercial describing consumers to think different and rebel against big brother which is Microsoft really made an impact and put apple on the map and began the upward trend of success the company is known for.
Producers and consumers transform the way the market
functions, during their development companies should require its new changes in
order to be prepared for the possible effects of the shift. The changes in an
environment can give a company either success or failure.
Apple's
marketing environment factors are several which include, technological factor,
inflation, and the competition factor. As we experience changes in our environment
Apple's strategy is to remain constant focusing to make a major impact on their
environment. When it comes to the technology aspect, Apple uses various
technological innovations that help in increasing productivity and improving
the quality of their products. Although Apple had faced some problems with
their products that were affecting the environment and its consumers. The
Company executed those changes into solving them by showing their customers
that they care, and giving them information about future improvements to
their products. As a new season comes Apple tries to improve their products by
reinventing their previous products and making them more creative, enjoyable,
innovative, unique and more usable which always impacts society. One of Apple's
improvements that helped them within the environment was when the company started
removing toxic parts on their products, and providing products with less
materials, lighter in weight and sizes also products with less electricity
consumption. In our environment many consumers are concerned on what they
purchase, and they make sure is worth the products price.
In the
competitive economy that we live in today, many consumers think twice before
they do their purchases. Inflation is one of Apple's concern, as Apple's
products are in high prices. Many customers tend not to buy Apple's products
due to high prices. Even though their products prices may affect their profit,
they keep the same price on most of their products and yet Apple remains being
a successful company.
When it
comes to competition, Apple's makes sure they stay on the top with their
high-tech products within the market. By creating very modern, advance and
usable products. Apple's main competition are Microsoft, Samsung and other main
computer companies, and even music products in the music industry. Apple
provides as huge variety of uses in their products such as the iPod, IPad,
iPhone, and Mac computers. Within the environment Apple's target Market and
consumers are professionals and everyone else. Teenagers, professionals,
college students are their primary consumers and so Apple’s popular products
attracts those customers. The company adapts to the marketing environment an
example of this is when the company adopted a new feature to their Latest
IPhone. For years consumers have been complaining that the IPhone was too small
and lacked screen size and definition. So in 2014 Apple did the unthinkable and
launched the IPhone 6 with a bigger screen, state of the art technology, and HD
capabilities far surpassing that of previous IPhones. The company knew that
Samsung had been doing the same for years and Apple took it to the next level
matching the competition leading to record highs in revenue and profit. This shows us that Apple strives in changes of the environment.
