Ch. 11- Developing and Managing Products

  The secret behind Apple's success is their ability to keep on innovating the market with their new products. Apple is a company that never stops coming out with new ideas of how to make their products better and more efficient. . The ambition of the Apple is to spread their new—featured products around the world, to improve the lifestyles. The process of which Apple does this is thru managing and developing products. 
 

according to an Artticle on tnw news "Every product at Apple starts with design. Designers are treated like royalty at Apple, where the entire product conforms to their vision. This the polar opposite of the way it works at other companies. Instead of the design being beholden to the manufacturing, finance or manufacturing departments, these all conform to the will of the design department headed by Jony Ive". Design is what drives Apples succes and therefor Apple lets its designer do what ever they need to do in order to make the best possible product. For example the design on my product which is the iPhone 6 is an innovative design that actually isnt inovative at all due to the fact that samsung had already applied the big screen to their product first. But with the gold an silver skin on the Iphone 6 Apple has added a luxury look to the product making it desrible and adding to the importance of design. The iphone 6 is in its growth stage as per definition and will continue to grow due to its fasinating design. TNW news states "Designers at Apple have literally no contact with the finance departments at all and are considered to be unlimited in terms of the costs or manufacturing practicality of the materials used. The Industrial Design studio is the womb of all Apple products. It is where they are first generated and it is only accessible to a small number of Apple employees including Jonathan Ive."  This further supports the fact that Apple focuses its efforts on design and that if weren't for design the iphone 6 will not be as successful as it is.