Ch. 7 - Business Marketing

Business Marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. In chapter 7, I read about the business marketing. Apple Inc. is a technology company that manufactures personal and business products.




The perfect example would be iMac in our college. College purchased iMac computers and placed them in lobby for student’s convenience, to allow them to perform valuable researches like blackboard, and other business related work. Where as, the same products can also be purchased as consumer product with which students can also fulfill their personal work such as social networking like facebook, and others. This means that Apple doesn’t only sell their products for as business products but also the consumer products. Also Apple has strategic alliances with phone companies like T-Mobile in which the company displays the Iphone 6 to customers for them to try it and experience it before they buy the product. Next comes, the role of Internet in business marketing. Apple'smain sourceof marketing is through the official website, which is www.apple.com. This allows the consumer to look up all the product lines briefly and see how each generation of product differs from the last one. Consumers can also place order online and get their desired products. Internet has made the purchase extremely easy and quick. Apple also has an application called Apple iCloud, which allows the users to remotely store all content in the cloud and access it from any other Apple device. In order to get back all the music, photos, contacts, calendars accessed to the new device or maybe to keep them for longer time of period. These types of apps attract more customers to the Apple market.

Apple Inc. uses different ways to market their products and spread the word to the consumers about the new produt such as:

·      The official website- allows reading about the product and getting all the information with pictures to see how the product works and differs.

·      Advertisements- the ad from the technician speaks details of Apple’s new product and also tells and convinces the people to become the customer and make life stylish and easy.

·      Apple HotNews- There is a site, which puts the latest news of how the products are doing so far, people’s feedbacks on the products, and the reviews on the retail stores of the company.  http://www.apple.com/hotnews/

·      E-mail subscriptions- this is another way Apple keep up in touch with their current customers and attract new markets too. Apple Inc offers the person to signup through email to get special offers, newsletters, and the product announcements are directly delivered to your inbox.

Apple Inc. is the best technology company that started in 1976 with a hope to sell their only one product. This company had ups and down but still never gave up instead as years passed, Apple Inc started making remarkable technology pieces and became successful through innovation. Apple is successful because it makes products that are easy to use, manufactures the products for everyone, treats all markets equally, keep things simple and provides a unique desisgn with every product released.